M.Sc. Florian Marthaler

M.Sc. Florian Marthaler

M.Sc. Florian Marthaler

Field of Research

  • Strategic foresight and potential identification
  • scenario technique
  • road mapping
  • technology scouting
  • Big Data and Artificial Intelligence (AI) Integration
  • Innovation management & innovation strategies



  • Product-Lifecycle-Management with a german machine manufacturer
  • Agile method application in production
  • Science to Society
  • Change Management
  • Various innovation workshops

Bachelor- / Mastertheses

Available bachelor- and master-theses can be found here.


Developing a common understanding of business models from the product development perspective.
Albers, A.; Basedow, G. N.; Heimicke, J.; Marthaler, F.; Spadinger, M.; Rapp, S.
2020. 30th CIRP Design Conference, Kruger National Park, 5 - 8 May 2020
Development and evaluation of a method to estimate the probabilities of occurrence of environment-and system scenarios based on the valuation of trends and a Cross-Impact-Analysis.
Marthaler, F.; Buchta, W.; Albers, A.; Bursac, N.
2019. 5th IEEE International Symposium on Systems Engineering, Proceedings October 2019, Article No. 8984561, IEEE, Piscataway (NJ). doi:10.1109/ISSE46696.2019.8984561
Future-oriented PGE-product Generation Engineering: An Attempt to Increase the Future User Acceptance through Foresight in Product Engineering Using the Example of the iPhone User Interface.
Marthaler, F.; Stahl, S.; Siebe, A.; Bursac, N.; Spadinger, M.; Albers, A.
2019. Proceedings of the Design Society: International Conference on Engineering Design, 1 (1), 3641–3650. doi:10.1017/dsi.2019.371
Comparison of Existing Agile Approaches in the Context of Mechatronic System Development: Potentials and Limits in Implementation.
Heimicke, J.; Niever, M.; Zimmermann, V.; Klippert, M.; Marthaler, F.; Albers, A.
2019. Proceedings of the Design Society: International Conference on Engineering Design, 1 (1), 2199–2208. doi:10.1017/dsi.2019.226
A systematic approach to situation-adequate mechatronic system development by ASD - Agile Systems Design.
Albers, A.; Heimicke, J.; Spadinger, M.; Reiss, N.; Breitschuh, J.; Richter, T.; Bursac, N.; Marthaler, F.
2019. Procedia CIRP, 84, 1015–1022. doi:10.1016/j.procir.2019.03.312
InnoBandit 2.0: A Systematic Approach to Scenario-Based Product Profile Generation in PGE – Product Generation Engineering.
Marthaler, F.; Heimicke, J.; Ou, J.; Reiss, N.; Bursac, N.; Albers, A.
2019. Procedia CIRP, 84, 790–797. doi:10.1016/j.procir.2019.04.313
The Reference System in the Model of PGE: Proposing a Generalized Description of Reference Products and their Interrelations.
Albers, A.; Rapp, S.; Spadinger, M.; Richter, T.; Birk, C.; Marthaler, F.; Heimicke, J.; Kurtz, V.; Wessels, H.
2019. Proceedings of the 22nd International Conference on Engineering Design (ICED19), Delft, The Netherlands, 5-8 August 2019, 1693–1702, Delft. doi:10.1017/dsi.2019.175
The Future of Innovation Coaching in Product Engineering: A Systematic Approach to Deriving the Future Competence Profile and its Development through Strategic Potential Identification.
Niever, M.; Marthaler, F.; Kosejian, M.; Hahn, C.; Albers, A.
2019. 5th CERC 2019: Darmstadt, Germany, March 29-30, 2019, 299–310, Schloss Dagstuhl - LZI GmbH, Wadern
Eine Systematik zur situationsadäquaten Mechatroniksystementwicklung durch ASD - Agile Systems Design.
Albers, A.; Heimicke, J.; Spadinger, M.; Reiß, N.; Breitschuh, J.; Richter, T.; Bursac, N.; Marthaler, F.
2019. KIT, Karlsruhe. doi:10.5445/IR/1000091847
Zukunftsorientierte PGE – Produktgenerationsentwicklung: Ein Ansatz zur systematischen Überführung von Szenarien in Produktprofile in der Frühen Phase der PGE.
Hirschter, T.; Heitger, N.; Haug, F.; Fahl, J.; Mandel, C.; Marthaler, F.; Walter, B.; Albers.
2018. Vorausschau und Technologieplanung: 14. Symposium für Vorausschau und Technologieplanung (SVT), Berlin, 8.-9. November 2018. Hrsg.: J. Gausemeier, 20, Heinz Nixdorf Institut, Paderborn
The world is complex therefore our research is needed - Using data mining for literature reviews.
Albers, A.; Bursac, N.; Butenko, V.; Marthaler, F.; Zhang, Q.
2018. 15th International Design Conference, DESIGN 2018; Dubrovnik; Croatia; 21 May 2018 through 24 May 2018. Ed.: N. Bojcetic, 1–12, The Design Society, Dundee. doi:10.21278/idc.2018.0470
PGE-Produktgenerationsentwicklung und Zukunftsvorausschau: Eine systematische Betrachtung zur Ermittlung der Zusammenhänge.
Albers, A.; Dumitrescu, R.; Marthaler, F.; Albers, A.; Kuehfuss, D.; Strauch, M.; Siebe, A.; Bursac, N.
2018. 14. Symposium für Vorausschau und Technologieplanung, Berlin, 8.-9.11.2018, 23
SchooLab - Product Development in ASD - Agile Systems.
Heimicke, J.; Marthaler, F.; Albers, A.; Hake, N.
2018. ICL2018 – The Challenges of the Digital Transformation in Education. 21th International Conference on Interactive Collaborative Learning, Kos Island, GR, September 25-28, 2018. Ed.: G. Auer
Development methods for 2030: An interpretation of scenarios in the application of methods.
Albers, A.; Marthaler, F.; Reiss, N.; Hirschter, T.
2018. NordDesign, Linköping, S, August 14-17, 2018
Improving R&D Success: Exploring modeling approaches for product profiles.
Basedow, G.; Heimicke, J.; Albers, A.; Wilmsen, M.; Marthaler, F.
2018. 40th R&D Management Conference 2018, Milano, I, June 30 - July 4, 2018
Albers, A.; Bursac, N.; Butenko, V.; Marthaler, F.; Zhang, Q.
2018. DESIGN 2018 - 15th International Design Conference, Dubrovnik, HR, May 21-24, 2018, 12
Albers, A.; Grunwald, A.; Marthaler, F.; Reiß, N.; Bursac, N.
2018. The 5the International Conference on Design Creativity, Bath, UK, January 31 - February 2, 2018
Szenarien der Methodenanwendung - Ein Whitepaper für die Methodenforschung.
Albers, A.; Bursac, N.; Marthaler, F.; Reiß, N.; Siebe, A.; Bender, B.; Binz, H.-G.; Krause, D.; Lachmayer, R.; Matthiesen, S.; Vietor, T.
2017. Konstruktion, 69 (11/12), 72–77