Strategic product development - identification of potentials of innovative products

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Content of teaching

Introduction into future management, Development of scenarios, scenariobased strategy development, trendmanagement, strategic early detection, innovation- and technologymanagement, scenarios in product development, from profiles of requirements to new products, examples out of industrial praxis.


regular attendance: 21 h

self-study: 99 h


After listening to this lecture the students is able to ...

  • describe the importance and goals of future management in product planning.
  • to evaluate the different approaches of strategic product planning under consideration of the particular application.
  • describe the approaches of a strategic szenario-based product planning.
  • illustrate the strategic szenario-based product planning based on examples.
Exam description

oral exam

duration: 20 minutes