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Strategic product development - identification of potentials of innovative products

Strategic product development - identification of potentials of innovative products
type: Vorlesung (V)
semester: SS 2016
lecturer: Dr.-Ing. Andreas Siebe
sws: 2
lv-no.: 2146198
NotesAnmeldung erforderlich; Termine/ Ort und weitere Informationen siehe IPEK-Homepage
Prerequisites

none

Content of teaching

Introduction into future management, Development of scenarios, scenariobased strategy development, trendmanagement, strategic early detection, innovation- and technologymanagement, scenarios in product development, from profiles of requirements to new products, examples out of industrial praxis.

Workload

regular attendance: 21 h

self-study: 99 h

Aim

After listening to this lecture the students is able to ...

  • describe the importance and goals of future management in product planning.
  • to evaluate the different approaches of strategic product planning under consideration of the particular application.
  • describe the approaches of a strategic szenario-based product planning.
  • illustrate the strategic szenario-based product planning based on examples.
Exam description

oral exam

duration: 20 minutes